Prnewswire·2025-11-24 13:00Core Insights - A new partnership has been formed between Kellanova, Walmart, and Indigo Ag to promote regenerative agriculture practices among rice farmers in Arkansas, aiming to enhance farmer prosperity and environmental sustainability [1][2][3] Partnership Overview - The collaboration builds on four years of previous partnership efforts, which have already led to significant reductions in emissions (over 37,000 metric tons of CO2e), conservation of over 11 billion gallons of water, and financial benefits exceeding $900,000 for farmers [2][3] - Kellanova's involvement aims to expand these initiatives, aligning with the company's commitment to sustainable sourcing and community well-being [2][4] Financial Incentives and Practices - Farmers participating in the program will receive a financial premium for every pound of rice produced using regenerative methods, which supports practices like improved water management, optimized fertilizer application, and crop rotation [3][4] - The partnership is designed to create cost savings for both Kellanova and Walmart while ensuring that environmental and economic benefits are realized by farmers and their communities [5][6] Environmental Impact - The initiative focuses on advancing water conservation, improving soil health, and reducing emissions, thereby contributing to a more sustainable agricultural ecosystem [5][6] - Regenerative agriculture is recognized as a viable approach for companies to lower emissions in their supply chains while benefiting farmers and enhancing land quality [4][7] Call to Action - The partnership serves as an invitation for other leaders in the agricultural value chain to join efforts in expanding opportunities for farmers and fostering a more resilient and prosperous future for the region [7]