增收不增利 中国旺旺归2025财年上半年母净利润同比下滑7.8%

Core Insights - China Wangwang reported a revenue of 11.108 billion yuan for the first half of the 2025 fiscal year, representing a year-on-year growth of 2.1%, while net profit attributable to shareholders decreased by 7.8% to 1.717 billion yuan [1] - The company's stock price experienced a decline of 2.38%, closing at 4.92 HKD per share after the earnings report [1] Revenue Breakdown - The revenue contributions from dairy and beverages, and rice snacks and leisure foods were 53% and 46% respectively [1] - Traditional products like Wangzai milk and Wangwang Senbei are no longer the main drivers of revenue growth [1] Product Performance - Revenue from dairy products, including Wangzai milk, saw a low single-digit decline year-on-year, while beverage revenue grew nearly 40%, with beverage sales doubling [1] - Revenue from rice snacks increased by 3.5%, and leisure food revenue grew by 7.7% [1] - New products contributed significantly to revenue, with new leisure food products accounting for 25% of that category's revenue and new beverage products contributing nearly 50% [1] Cost and Expenses - Increased promotional expenses due to the introduction of more new products led to a situation where revenue growth did not translate into profit growth [1] - Overall operating expenses, including distribution and administrative costs, rose by 10.6% year-on-year, with promotional expenses as a percentage of revenue increasing from 2.4% to 3.4% [1] Strategic Changes - For the second half of the 2024 fiscal year, China Wangwang plans to optimize its internal organization by establishing business units based on product categories and increasing promotional expenses for new channels and products [2] - New channels identified include e-commerce platforms, social content platforms, and instant retail, although these emerging channels only accounted for about 10% of total revenue as of the first half of the 2025 fiscal year [2] - Traditional wholesale and modern channels still dominate, accounting for 80% of revenue, with the popular snack wholesale channel contributing 15% [2]