Keurig® Transforms the At-Home Coffee Experience with the Debut of Keurig Coffee Collective - Its First Ever Branded Coffee Line

Core Insights - Keurig has launched a new premium coffee line called Keurig Coffee Collective, aimed at enhancing the at-home coffee experience for consumers [1][2][3] - The new product line features five distinct roasts, crafted by in-house coffee experts, and will initially be available on Keurig.com before expanding to national retail in early 2026 [1][4] Product Details - The Keurig Coffee Collective includes five bold roasts: Whole Hearted™, Bright Idea™, Global Trek™, Bold Beats™, and Warm Hug™ [2][5] - The new Refined Grind™ technique allows for 30% more coffee grounds in each K-Cup® pod, enhancing the quality and flavor of the coffee [2] Brand Strategy - The introduction of Keurig-branded coffee is seen as a natural evolution for the brand, leveraging its existing consumer loyalty and market presence [3] - Keurig aims to meet the growing consumer demand for premium coffee, reinforcing its leadership position in the single-serve coffee market [2][3] Company Overview - Keurig Dr Pepper is a leading beverage company in North America with over 125 brands and annual revenue exceeding $15 billion [6] - The company holds the 1 position in the single-serve coffee brewing system market in the U.S. and Canada, indicating strong market penetration and brand recognition [6]