Is betting on football gambling? Prediction markets are battling to redefine wagers.

Core Insights - The prediction market industry, including companies like Kalshi, is experiencing significant growth driven by the popularity of sports betting [1] - Kalshi and similar platforms emphasize that their operations are not classified as gambling, distinguishing themselves from traditional betting [1] Industry Overview - The rise of sports betting has created a favorable environment for prediction markets, leading to increased user engagement and transaction volume [1] - Companies in this sector are leveraging the growing interest in sports to attract participants to their platforms [1] Company Positioning - Kalshi positions itself as a legitimate alternative to gambling, focusing on prediction markets rather than traditional betting models [1] - The company aims to capitalize on the expanding market by offering unique products that appeal to users interested in forecasting outcomes rather than betting on them [1]