盒马“超盒算NB”开放加盟，硬折扣赛道激战再起

Core Insights - Hema's budget community supermarket brand "Chao He Suan NB" has officially opened its franchise application channel, marking its first foray into franchising [2] - The initial cities for franchise openings are Shanghai, Hangzhou, Jiaxing, and Huzhou, with an annual franchise fee of 50,000 yuan, excluding store renovation, equipment, and deposit costs [2][4] - The overall cost for operating a Chao He Suan NB store is estimated to be between 1.5 million to 2 million yuan, which includes various operational expenses [2][4] Franchise Model - The brand offers two types of franchise models: individual and corporate [2] - Franchisees are required to select locations in large residential communities or mature business districts, with store sizes ranging from 500 to 650 square meters [2] Brand Development - Chao He Suan NB, previously known as Hema NB, has evolved since its inception in July 2021, initially focusing on selling discounted perishable goods and inventory clearance [4] - The brand has accelerated its expansion, opening over 20 new stores monthly, with a total of more than 350 stores and a private label product share of nearly 60% [5] Market Context - The timing of the franchise launch coincides with a significant growth opportunity in China's hard discount market, projected to exceed 200 billion yuan by 2024 [7] - Compared to international markets, China's hard discount retail sector has substantial room for growth, with a current penetration rate of only 8% [7] Competitive Landscape - The hard discount sector is becoming increasingly competitive, with new entrants like JD.com and Meituan launching their discount supermarket projects [7][8] - JD.com has opened its first discount supermarket in Hebei and plans further expansions, while Meituan's "Happy Monkey" project aims to establish a significant presence in major cities [8]