江海匠心耀沪上 文体融合绽新篇——南通名品馆亮相第六届长三角文博会

Core Viewpoint - The sixth Yangtze River Delta International Cultural Industry Expo highlights the integration of culture and economic development, showcasing over 1,500 cultural enterprises and emphasizing the theme of cultural empowerment in innovation and creativity [1] Group 1: Event Overview - The expo serves as a platform for the integration of culture and economy in the Yangtze River Delta region, featuring a diverse range of cultural enterprises [1] - The event is themed "Cultural Empowerment for Economic and Social Development, Stimulating Innovation and Creativity in the Cultural Industry" [1] Group 2: Company Participation - Tonghui Company showcased its customized cultural and creative products related to the Suzhou Super League team, blending local culture with sports [3] - The company presented a variety of innovative products, including a wolf mascot doll, folding fans depicting local scenery, and a customized calendar featuring highlights of the team [3][5] Group 3: Product Innovation - Tonghui Company collaborated with local merchants to promote traditional crafts and local flavors, introducing products like portable fragrance cards and essential oil hats [5] - The exhibition featured unique items such as a custom poker set and embroidered artworks that reflect the cultural heritage of Nantong [5] Group 4: Strategic Insights - The participation in the expo allowed Tonghui Company to act as a bridge for cultural dissemination and industry integration, promoting a model of "enterprise empowerment + merchant collaboration + IP value addition" [7] - The company aims to leverage market-oriented strategies to activate traditional crafts and expand industry boundaries through cultural and sports integration [7] Group 5: Future Directions - Tonghui Company plans to continue exploring the integration of culture and technology, focusing on innovation while maintaining cultural roots [9] - The goal is to create a product matrix that embodies regional characteristics and market vitality, contributing to the cultural development of the Yangtze River Delta [9]