多家险企达成今年销售目标 明年开局聚焦分红险
Zheng Quan Ri Bao Zhi Sheng·2025-11-24 16:36

Core Viewpoint - Multiple insurance companies have achieved or are close to achieving their 2025 sales targets, shifting focus to the 2026 sales kickoff, with a strong emphasis on participating in dividend-type life insurance products [1][2] Group 1: Sales Performance - In the first ten months of this year, New China Life Insurance reported a premium income of approximately 181.97 billion yuan, a year-on-year increase of 17%, while China Pacific Insurance's Pacific Life reported a premium income of about 241.32 billion yuan, up 9.9% year-on-year [2] - Many insurance companies have completed over 95% of their new standard premium sales targets for the year, with sales efforts for 2026 already initiated [2][3] - The cumulative premium income for life insurance companies in the first nine months of this year grew by 10.2% year-on-year, despite a decline in January due to regulatory changes [3] Group 2: Product Trends - The trend towards dividend-type insurance products is evident, with over 40% of new life insurance products being dividend-based, and 44% of newly launched life insurance products being dividend-type [4] - Major insurance companies like Ping An and New China Life have committed to increasing the proportion of dividend-type insurance products in their offerings [4] - The introduction of new insurance products for 2026 is focused on dividend-type whole life insurance and dividend-type annuities, which are expected to drive double-digit growth in new premium income and new business value in the first quarter of 2026 [5] Group 3: Market Environment - The low interest rate environment continues to favor insurance products over traditional savings, as insurance rates remain attractive compared to bank deposit rates [5] - The insurance industry is undergoing a transformation in distribution channels, with a focus on enhancing the quality of individual insurance sales teams and recognizing the growing importance of bank insurance partnerships [5]