Zheng Quan Ri Bao Zhi Sheng·2025-11-24 16:43Core Viewpoint - Banks are intensifying their automotive consumer finance support as the year-end car buying season approaches, implementing measures such as zero interest rates and subsidies to stimulate the automotive market [1][2] Group 1: Bank Initiatives - Postal Savings Bank of China offers up to 4,500 yuan in financial subsidies for the new BJ40 model, with annual loan rates ranging from 0% to 6% [1] - Ping An Bank has launched a year-end car purchase campaign with a minimum interest rate of 0%, offering loans from 10,000 yuan to a maximum of 1 million yuan [1] - Zhongyuan Bank has introduced a "Car Purchase Guide" for its car loan products, with online approval and loan amounts up to 3 million yuan at an interest rate starting from 4.37% [1] Group 2: Market Dynamics - The increase in automotive consumer finance incentives by banks is driven by the year-end buying season and government measures to boost consumption [2] - Banks are focusing on activating car purchase demand through low rates, subsidies, and flexible guarantees amid slowing retail credit growth [2] - The automotive finance sector is transitioning from extensive expansion to a more refined operation centered on scenario-based, digital, and personalized services [2] Group 3: Future Trends - Future competition in automotive finance will shift from interest rate comparisons to capabilities in scenario embedding, technological responsiveness, and ecological collaboration [3] - Key trends include deepening engagement in the new energy sector, enhancing technological empowerment and risk control, and promoting product differentiation for various consumer segments [3] - The focus will also be on establishing partnerships with quality car manufacturers and dealers, creating a comprehensive financial service ecosystem for car owners, and leveraging digital platforms to align with government consumption incentives [3]