3 Hotel Stocks Worth Watching Despite Industry Pressure

Core Viewpoint - The Zacks Hotels and Motels industry is facing challenges due to economic uncertainty, labor shortages, and declining occupancy and RevPAR, but companies are pursuing growth strategies to enhance their portfolios and customer loyalty [1][3][4]. Industry Overview - The Zacks Hotels and Motels industry includes companies that own, lease, manage, develop, and franchise hotels, as well as those involved in vacation ownership and mobile accommodations [2]. Current Trends - Economic uncertainty and slowing growth are impacting hotel performance, with inflation and high interest rates leading to reduced discretionary spending and weaker bookings [3]. - Labor shortages and rising wages are significant challenges, affecting staffing levels and service quality, which in turn impacts profitability [4]. - Recent data indicates a decline in key performance metrics, with U.S. hotel occupancy dropping to 60.9% and RevPAR falling 4.6% to $93.97 [5]. Growth Strategies - Digitalization is a key focus for hotel owners, who are leveraging technology to enhance guest experiences and optimize pricing, which may help capture additional market share [6]. Industry Performance - The Zacks Hotels and Motels industry currently ranks 182, placing it in the bottom 25% of Zacks industries, indicating dull near-term prospects [8][9]. - Over the past year, the industry has underperformed the S&P 500, declining 9.4% compared to the sector's decrease of 17.3% [10]. Valuation Metrics - The industry is trading at a trailing 12-month EV/EBITDA of 15.59X, lower than the S&P 500's 17.94X, with a historical range between 13.17X and 89.02X over the past five years [13]. Notable Companies - Marriott International, Inc. (MAR): Benefiting from room growth and digital transformation, with a projected 7.6% increase in 2025 earnings [15][16]. - Hilton Worldwide Holdings Inc. (HLT): Strong net unit growth and a focus on luxury and digital advancements, with a projected 12.6% growth in 2025 EPS [19][20]. - Choice Hotels International, Inc. (CHH): Focused on unit expansion and strategic partnerships, with a projected 1.6% growth in 2025 earnings [23][24].