Businesswire·2025-11-24 17:00Core Insights - AEG and Marriott Bonvoy have renewed their global partnership, enhancing their collaboration that began in 2013, now spanning multiple markets and reaching millions of fans across three continents [1][2][4] Partnership Details - The renewed agreement focuses on music and aims to create a more connected fan journey through new touchpoints across AEG's ticketing arm, AXS [1][6] - Marriott Bonvoy will continue as the exclusive hotel and hotel-loyalty partner for flagship AEG venues, including Crypto.com Arena in Los Angeles and Mercedes Benz Arena in Shanghai, as well as The O2 in London and Uber Arena in Berlin [2][3] Festival Involvement - Marriott Bonvoy has been established as the exclusive hotel and hotel-loyalty partner for four major AEG Presents music festivals, including Coachella and Stagecoach, providing unique experiences for members [2][3] Digital Integration - The partnership will enhance Marriott's venue-affiliated digital assets in the U.S. and internationally, connecting event browsing with travel planning for members [3][5] Fan Experience Enhancement - The collaboration aims to remove friction in the fan journey, focusing on travel booking, event experiences, and post-event memories, thereby adding genuine value [6]