Figma vs. Atlassian: Which Collaboration Stock Is the Smarter Pick?

Core Insights - Figma and Atlassian are key players in the collaboration software market, with Figma focusing on design collaboration and Atlassian on project management and team productivity [1][2] Industry Overview - The global enterprise collaboration market was valued at $54.67 billion in 2024 and is projected to reach $107.03 billion by 2030, growing at a CAGR of 12.1% from 2025 to 2030 [2] Figma (FIG) Analysis - Figma is integrating AI into its workflows, notably through the launch of Figma Make, which allows users to create prototypes and web apps using text prompts. By the end of September, about 30% of customers spending over $100,000 in annual recurring revenues were using Figma Make weekly [3] - As of September 30, 2025, Figma had 12,910 paid customers with over $10,000 in annual recurring revenues and 1,262 customers with over $100,000 in ARR. The net dollar retention for paid customers with more than $10,000 in ARR increased to 131%, up 2 percentage points sequentially [4] - Figma announced a partnership with OpenAI to launch the Figma App for ChatGPT, enabling users to convert conversations into diagrams and charts that can be shared and edited in Figma [5] Atlassian (TEAM) Analysis - Atlassian is enhancing its collaboration software with generative AI features, collaborating with OpenAI to improve Confluence, Jira Service Management, and other programs [6] - The company has signed over 500 customers spending more than $1 million annually, indicating strong enterprise penetration, particularly among Fortune 500 companies and leading banks [7] - In August 2025, Atlassian announced a multi-year partnership with Google Cloud to integrate its AI-powered teamwork platform onto Google's AI-optimized infrastructure [8] - In the first quarter of fiscal 2026, Atlassian integrated AI into its platform, with over 3.5 million monthly active users leveraging AI-powered tools, showing a growth of more than 50% since the last quarter [9] Stock Performance - In the past month, FIG shares have decreased by 35.4%, while TEAM shares have lost 10.9%. The performance difference is attributed to the rising demand for remote working tools and digital transformation [11] - FIG shares are currently trading at a forward Price/Sales ratio of 11.33X, higher than TEAM's 5.71X, indicating that both stocks are overvalued [14] Earnings Estimates - The Zacks Consensus Estimate for FIG's 2025 earnings is 41 cents per share, reflecting a 26.8% increase over the past 30 days and a year-over-year increase of 110.96% [16] - The Zacks Consensus Estimate for TEAM's fiscal 2026 earnings is $4.70 per share, which has increased by 12.9% over the past 30 days, indicating a year-over-year increase of 27.72% [16] Conclusion - Both Figma and Atlassian are positioned to benefit from the growing collaboration market, but Atlassian currently shows greater upside potential due to deeper enterprise penetration and stronger AI adoption [19] - Figma's growth prospects are considered modest, and its investments in AI-powered products may negatively impact margin expansion in the near term [19] - Atlassian holds a Zacks Rank 2 (Buy), while Figma has a Zacks Rank 3 (Hold), suggesting a stronger investment case for Atlassian [20]