Herc Holdings Inc. Announces Promotion of Aaron Birnbaum to President

Core Viewpoint - Herc Holdings Inc. has announced the promotion of Aaron Birnbaum to president, effective January 1, 2026, as part of the company's succession plan, while Larry Silber continues as CEO [1][2]. Group 1: Leadership Changes - Aaron Birnbaum, previously senior vice president and COO, will take on the role of president, expanding his responsibilities while maintaining leadership over the company's operational strategy and integration plan [1][3]. - Larry Silber will remain as CEO and a member of the Board of Directors, ensuring continuity in leadership during this transition [2]. Group 2: Aaron Birnbaum's Experience - Birnbaum has over 35 years of experience in the equipment rental industry, all with Herc Rentals and its predecessor [3]. - He has been COO since January 2020, overseeing operations including sales, fleet management, safety, procurement, marketing, and customer care [3][4]. - Throughout his career, he has led operational activities across all geographic zones and has been involved in strategic planning, operational execution, and M&A activities [4]. Group 3: Company Overview - Herc Holdings Inc. operates through Herc Rentals Inc. and has 612 locations across North America, with pro forma total revenues of approximately $5.1 billion for 2024 [6]. - The company offers a full line of rental products and services, including aerial, earthmoving, material handling equipment, and industry-specific solutions [6]. - Herc Rentals employs around 9,900 individuals, focusing on helping customers work more efficiently and safely [6].