Zhong Guo Zheng Quan Bao·2025-11-24 21:53Core Insights - The personal pension business is becoming a key focus for banks as they shift from attracting new customers to retaining existing ones through enhanced incentives and services [1][4][5] Group 1: Marketing Strategies - Banks are employing various marketing strategies, such as offering cash rewards and discounts, to encourage customers to open personal pension accounts and make contributions [2][3] - Specific incentives include cash prizes for initial deposits, with amounts varying based on the contribution level, such as up to 388 yuan for deposits over 12,000 yuan [2][3] Group 2: Shift in Focus - The focus of banks has transitioned from merely acquiring new customers to ensuring that customers actively contribute to their pension accounts, which is now seen as a measure of success for financial advisors [3][4] - This shift is driven by the need to enhance customer loyalty and provide a comprehensive range of financial services [4][5] Group 3: Product Development - The range of personal pension products has expanded significantly, including various types of savings, investment funds, and insurance products, with a total of 1,245 products currently available [6] - Future developments will include the introduction of specific pension savings bonds and a focus on matching products to customer needs based on their age and risk preferences [6][7] Group 4: Customer Engagement - Banks are encouraged to improve customer engagement by enhancing product yield stability, increasing transparency, and offering personalized retirement planning services [7] - Building a robust ecosystem around personal pensions is essential for fostering long-term trust and value among customers [7]