【延安】电商培训助力延安“好物出山”

Core Points - The "Yan'an Good Products Live Streaming to Help Farmers" training program was launched on November 19, aimed at enhancing local agricultural product sales through e-commerce [1] - The training attracted over a hundred participants, including local farmers, cultural creators, returning youth, and village economic leaders [1] - The program focuses on practical needs for agricultural product marketing, featuring experienced instructors from platforms like Douyin, Kuaishou, and Tencent [1] Group 1 - The training covers comprehensive skills including account positioning, content creation, traffic conversion, and brand building [1] - Topics discussed include "Digital Breakthrough for Agricultural Products," "Growth Path for Yan'an Fruits and Vegetables," and "Commercial Investment Strategies" [1] - The initiative aims to cultivate local e-commerce talents who are knowledgeable about products, skilled in live streaming, and proficient in operations [1] Group 2 - Kuaishou's staff highlighted the platform's support through exclusive e-commerce policies and integration of operational experience with local resources [1] - Participants expressed that the course content was rich and practical, boosting their confidence in promoting local products and red culture [1] - The program is part of a broader effort to enhance e-commerce training and entrepreneurship incubation in Yan'an, leveraging digital technology to bridge production and sales gaps [1]