西贝整体客流恢复至风波前

Core Insights - After facing a public relations crisis for over two months, the operational situation of Xibei is gradually returning to normal, with customer traffic recovering due to various measures taken by the company [2][9] Group 1: Customer Traffic Recovery - Xibei's customer traffic significantly declined after the controversy on September 10, but began to recover from late September due to adjustments in menu items, price changes, and promotional activities [2][4] - By October, the restaurant's occupancy rate reached around 70-80% during weekdays, with wait times of about 15 minutes observed in some locations [2] - In November, customer traffic remained stable compared to the same period last year, despite the cessation of large discounts [2] Group 2: Pricing and Promotions - The increase in customer traffic is largely attributed to significant price reductions and the distribution of coupons [4][9] - Xibei reported that 70% of its sales in October and November came from member consumption, indicating a strong reliance on loyalty programs [4] - The promotional campaign "Xibei Treats You to Dinner" offered customers a 100 yuan dining voucher with any purchase, which led to a surge in customer visits [5][9] Group 3: Menu Adjustments and Pricing Strategy - Xibei has reduced prices on 41 menu items, with price cuts ranging from 8.4% to 26.9% [6][9] - The average customer spending has decreased to approximately 75 yuan due to these price adjustments [6][9] - The company has also implemented a strategy to attract families, with a focus on children's meals and special birthday services [10][13] Group 4: Employee Management and Internal Challenges - The recent crisis has posed challenges for frontline employees, necessitating additional training in food preparation and customer service [13] - To support employees affected by the crisis, Xibei has introduced various subsidies and bonuses, including a "compensation award" for those facing extreme criticism [14][15] - The company is also focusing on optimizing its store operations, having closed several locations while planning to open new ones [16]