CNBC·2025-11-24 23:59Core Viewpoint - Six Flags may improve its business prospects with the help of activist investor Jana Partners and Kansas City Chiefs player Travis Kelce, but significant patience will be required for any turnaround [1][2]. Group 1: Business Challenges - Six Flags is facing macroeconomic headwinds and company-specific issues, leading to disappointing earnings [3]. - A decline in consumer spending, particularly among lower-income groups, has negatively impacted business [3]. - Adverse weather conditions, including severe thunderstorms and heat waves, have hindered attendance, forcing park closures [3]. Group 2: Operational Issues - A new ride intended to attract visitors broke down multiple times, with one incident leaving passengers suspended [4]. - Delays in opening new rides at various locations, including parks in New Jersey and Massachusetts, have also been noted [4]. - The merger with Cedar Point has not resulted in a meaningful improvement in attendance, which affects sales of food and beverages [4]. Group 3: Future Prospects - A turnaround will require cleaning up the balance sheet, potentially closing underperforming parks, and collaborating with Jana Partners [5]. - Jana Partners' support for the new CEO is seen as a positive sign for the company's future [5]. - The potential for Travis Kelce to attract fans, including those of Taylor Swift, alongside decreasing gasoline prices, offers some optimism for Six Flags [6].