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Core Insights - The integration of rural tourism and shopping is enhancing the multi-dimensional value of rural areas and injecting strong momentum into rural revitalization [1] - The development of rural tourism and shopping has shown a positive trend in both quantity and quality, with 240 key leisure agricultural counties and 2,195 beautiful leisure villages established nationwide [1] - Challenges such as a disconnect between supply quality and consumer demand, lack of distinctive features, and digital service lag are hindering the growth of rural tourism and shopping [1] Group 1: Current Development - The rural tourism and shopping integration is providing a new consumer experience for urban and rural residents [1] - Various regions are exploring integrated development models, such as in Ningxia, where a multi-faceted development model combining agriculture, leisure, and cultural experiences has been established [1] - The shift from "selling products" to "selling experiences" is reshaping the rural economic ecosystem and becoming a consumption engine for rural revitalization [1] Group 2: Challenges and Recommendations - There is a serious issue of homogenization in rural tourism projects, with many areas blindly copying popular templates, leading to a "thousand villages looking the same" phenomenon [1] - Future development should focus on quality improvement rather than just scale expansion to address the challenges of "high traffic but low retention" and "high popularity but low warmth" [1] - Strengthening top-level design and resource integration is essential, with policy support needed to avoid blind imitation and promote unique regional characteristics [2] Group 3: Strategic Initiatives - Companies should collaborate with relevant platforms to create exclusive IPs and utilize big data for precise consumer engagement, enhancing the visibility and influence of rural tourism and shopping [2] - Developing a "one-stop" smart shopping ecosystem and integrating features like a rural shopping map app can streamline services for consumers [2] - Initiatives like issuing rural tourism consumption vouchers and establishing a "rural shopping season" can stimulate consumer interest and demand [2]