DraftKings, Flutter Sell-Off 'Overdone': Analyst Says Prediction Markets Provide $5 Billion Opportunity

Core Viewpoint - The recent decline in shares of DraftKings Inc and Flutter Entertainment PLC is seen as unwarranted by analysts, who believe both companies have significant opportunities in the prediction markets space, estimated at $5 billion [1][3][6]. Company Analysis - DraftKings has an Outperform rating with a price target of $48, while Flutter Entertainment also holds an Outperform rating with a price target of $330 [1][2]. - The total addressable market (TAM) for DraftKings and Flutter in prediction markets is estimated at $5 billion, which includes $4.4 billion for sports prediction markets and $600 million for non-sports prediction markets [4]. - Analysts estimate that DraftKings and Flutter could achieve market shares of 14% and 16%, respectively, in prediction markets in states where online sports betting is not yet legalized [5]. Market Context - Since the end of August, DraftKings and Flutter have seen market capitalizations decrease by approximately $10 billion and $20 billion, respectively [6]. - The market is currently pricing in a worst-case scenario regarding the TAM, assuming that all states legalize online sports betting without allowing the launch of prediction markets [6]. - DraftKings shares closed at $29.44, down 1.83%, while Flutter shares closed at $191.79, down 0.79%, reflecting year-to-date declines of 18.9% and 24.7%, respectively [7][8].