智通财经网·2025-11-25 00:48Core Viewpoint - In 2025, the textile manufacturing and branding sectors faced external pressures, including tariff impacts and macroeconomic challenges, yet leading companies demonstrated strong operational resilience. Looking ahead to 2026, the manufacturing sector is expected to see a gradual easing of tariff disruptions, while the branding sector should focus on recovery opportunities and high-growth niche markets [1][2][3]. Textile Manufacturing Sector - The textile manufacturing sector experienced significant pressure from tariff impacts in April 2025, leading to short-term order fluctuations and reduced capacity utilization, which negatively affected profits. However, leading OEM companies maintained their long-term advantages, with some showing operational improvements by Q3 2025 [2]. - Tariff disruptions are anticipated to gradually diminish, with a positive outlook for orders from leading OEMs in 2026. Companies have adjusted pricing and product designs in response to tariffs, and the U.S. apparel market demand remains healthy [3][6]. Branding Sector - The branding sector has been under continuous pressure due to macroeconomic factors and weather-related impacts during the Q3 2025 autumn-winter transition, leading to decreased sales for some mass-market sports brands. However, there is potential for domestic brands to improve operations and capitalize on retail recovery opportunities, drawing lessons from the experiences of overseas leading brands during the 2008 financial crisis [4][6][7]. Outdoor Sports Sector - The outdoor footwear and apparel segment is one of the highest-performing areas within the industry, with a projected market size of 102.7 billion yuan in 2024, reflecting a year-on-year growth of 16.6%. The sector is expected to continue its growth trajectory, with a forecasted CAGR of 16.0% from 2024 to 2029 [5]. - Beyond outdoor footwear and apparel, other outdoor equipment segments, such as bicycles and smartwatches, are also experiencing high growth cycles, indicating a robust demand for outdoor activities and related products [5]. Investment Strategy - The textile manufacturing sector is expected to recover from tariff-related disruptions, with leading OEMs likely to see profit margins improve by the end of 2025. The sector is projected to benefit from stable order growth and enhanced manufacturing capabilities in the medium to long term [6][7]. - The branding sector continues to face challenges but has the potential for recovery, as domestic brands are well-positioned to emerge from the downturn by focusing on product innovation and maintaining healthy cash flows [6][7].