“希望将更多锡器精品呈现给中国消费者”——访马来西亚皇家雪兰莪董事总经理杨永礼

Core Insights - The company aims to expand its presence in the Chinese market, recognizing its significant potential for growth [2][4] - Royal Selangor, established in 1885, is the world's largest and most diverse pewter brand, offering over 2,000 products sold in over 100 countries [4][6] - The company draws inspiration from Chinese culture and art, which influences its product designs, including the recently launched "Silk Road Series" [6] Company Strategy - The company plans to continue investing in China, having already opened its largest overseas flagship store in Beijing and established counters in Shanghai and Chengdu [6] - Future plans include expanding the offline retail network to more cities across China [6] Product Development - The company integrates traditional craftsmanship with innovative design, aiming to present high-quality pewter products to Chinese consumers [4][6] - Recent product designs are inspired by classic Chinese art, such as the Dunhuang frescoes, showcasing the blend of cultural heritage and modern aesthetics [6]