寿司郎能不能解决黄牛乱象？

Core Viewpoint - The emergence of scalpers in the sushi restaurant Sushi Lang has raised concerns about fair dining practices, particularly during peak hours when online reservations are unavailable [1][2]. Group 1: Scalper Issues - Consumers have reported purchasing reservation numbers from scalpers, leading to a system where they must exchange additional numbers upon arrival [1]. - Sushi Lang has implemented measures to combat scalping, including restrictions on reservation methods and limits on the number of reservations per customer [1]. - Despite these efforts, the presence of scalpers continues to disrupt the dining experience, as they exploit loopholes in the reservation system [5]. Group 2: Queue Management - Sushi Lang's queue management system combines both on-site waiting and online reservations, aiming to maximize seat utilization rather than enhance the waiting experience [4]. - The complexity of the queue system has led to confusion among customers, with many expressing frustration over the unpredictability of wait times [4]. - The dual-channel mechanism intended to manage peak times has resulted in complaints about the fairness of the queue, particularly regarding online reservations cutting in line [4]. Group 3: Expansion and Market Position - Sushi Lang has been expanding its presence in China, with plans to open new locations in cities like Ningbo and Shanghai, aiming to alleviate long wait times [8][7]. - The company operates on a direct sales model, which involves significant capital investment for each location due to the specialized equipment required for conveyor belt sushi [8]. - The brand differentiates itself through a unique dining experience, incorporating entertainment elements that enhance customer engagement [8]. Group 4: Future Considerations - If the issues with queues and scalpers are not resolved, the overall dining experience at Sushi Lang may suffer, potentially leading to increased customer dissatisfaction [9]. - The company may need to consider implementing more transparent queue management practices and possibly a real-name reservation system to mitigate scalper activities [5].