智通财经网·2025-11-25 01:58Core Insights - The report from Dongwu Securities highlights the positive impact of AI on Baidu Group's business, emphasizing the company's commitment to shareholder returns through ongoing buybacks and maintaining a "buy" rating. The third quarter showed comprehensive growth, driven by a 21% year-on-year increase in AI cloud revenue and a significant surge in AI-native marketing services revenue, which has become a new engine for advertising business [1]. Group 1: AI Cloud Business Growth - The strong demand for AI services and Baidu's full-stack AI capabilities, along with the ramp-up of self-developed AI chips, are driving rapid growth in the company's AI cloud business. In Q3 2025, Baidu's AI cloud revenue reached 6.2 billion, a 21% year-on-year increase, with intelligent cloud infrastructure revenue at 4.2 billion, up 33% [2]. - The company is solidifying its computing power foundation through self-developed capabilities, supporting stable operations for large model training and inference, which helps various industries internalize AI capabilities at manageable costs [2]. Group 2: AI Native Marketing Services - The revenue from AI-native marketing services, including intelligent agents and digital humans, reached 2.8 billion in Q3, marking a 262% year-on-year increase and accounting for 18% of Baidu's core online marketing revenue, up from 4% in Q3 2024 [3]. - The growth of AI-native advertising services is expected to contribute positively to the company's advertising business stability in the long term [3]. Group 3: Autonomous Driving Business Expansion - The autonomous driving service "萝卜快跑" recorded 3.1 million fully autonomous driving orders in Q3, a 212% year-on-year increase, with an average of over 250,000 weekly orders in October. As of November, the service has completed over 17 million cumulative orders [4]. - Following successful domestic operations, the company is accelerating its global expansion, having received the first commercial operation license for fully autonomous driving in Abu Dhabi, marking its first large-scale operation outside China [4].