对AI答案中的隐形广告该有明确治理答案

Core Insights - The rise of a new content marketing service called "GEO Promotion" is leveraging generative AI platforms to subtly integrate commercial information into AI-generated responses, transforming neutral AI answers into hidden advertisements [1][2]. Group 1: GEO Promotion Overview - GEO Promotion, or Generative Engine Optimization, aims to optimize content strategies so that AI "recognizes" and recommends specific brands, effectively embedding commercial messages within AI-generated content [1]. - This marketing approach involves creating a large volume of Q&A, guides, and lists that are tailored to specific keywords and brand information, which are then published on high-traffic platforms [1]. Group 2: Industry Implications - The GEO Promotion model has developed into a complete industry chain, offering systematic promotional solutions from content creation to execution and performance monitoring, with some services claiming low-cost, high-exposure marketing results [2]. - There are significant legal risks associated with GEO Promotion, as it often fails to clearly label advertising content, potentially infringing on consumer rights and misleading users [2]. Group 3: Regulatory Recommendations - It is necessary to incorporate GEO Promotion into governance frameworks, with market regulators taking the lead to establish clear advertising identification standards for AI-generated content [3]. - AI platforms should take responsibility for information verification, enhance their ability to identify advertising content, and provide users with options to disable personalized recommendations [3].