在长三角文博会上亮出“文化家底”和数字创新实力

Core Insights - The micro-short drama industry is rapidly growing, with the national market expected to exceed 50.4 billion yuan and user base reaching 660 million by 2024, positioning Nanjing as a significant hub for this sector [2][6] Industry Overview - Nanjing has over 250 micro-short drama-related companies, producing more than 1,000 works annually, and has established a complete industry chain covering IP incubation, production, and distribution [2][3] - The city has formed a micro-short drama industry alliance to enhance ecosystem support for high-quality development [2] Technological Innovation - Companies are leveraging AI technology to enhance production efficiency, with platforms like Kino-AIGC enabling automated script generation and scene rendering [4][5] - The integration of diverse filming locations and innovative production solutions is being emphasized to attract more filming teams [5] Market Dynamics - By the end of 2024, the user base for micro-short dramas in China is projected to reach 662 million, surpassing that of food delivery and ride-hailing services, with the industry revenue hitting 40 billion yuan from 2022 to 2024 [6][7] - Nanjing's micro-short drama sector has produced over 1,500 works during this period, showcasing a robust growth trajectory [6] Creative Output - Notable works from Nanjing include "The Proud Village Chief Comes from Stanford" and "The Judicial Office Stories," which have received national recognition [6][7] - The city aims to explore diverse themes and enhance the integration of micro-short dramas with tourism, e-commerce, and international markets [7]