今年农博会，有一道“风景”很特别

Core Insights - The Zhejiang Agricultural Expo has seen a significant rise in live streaming sales, with over 100 hosts participating daily, generating more than 20 million yuan in total sales during the event [6][8] - The event has become a hotspot for both professional and amateur streamers, showcasing a blend of traditional agricultural products and modern e-commerce strategies [7][9] Group 1: Live Streaming Dynamics - A dedicated e-commerce live streaming area was established at the expo, where hosts began broadcasting as early as 8:30 AM, showcasing products to millions of online viewers [6] - A team from Wuhan achieved over 600,000 yuan in sales in a single day, selling more than 10,000 orders, with peak online viewers exceeding 3,000 [6] - The overall live streaming sales during the expo reached over 20 million yuan, with a user reach of over 300 million [6][8] Group 2: Participation of Amateur Hosts - Many exhibitors, including family-run businesses, have started to engage in live streaming, with one example being a couple who have been in the rice cake business for over 30 years [7] - The daughter of a rice cake vendor, who is preparing to study abroad, took on the role of a live streamer, significantly boosting their online sales [8] - The "Nut Couple" from Lishui has also successfully utilized live streaming, achieving daily sales of 70,000 yuan and expanding their product offerings [9][10] Group 3: Market Trends and Consumer Engagement - The expo has highlighted a shift in marketing strategies, with many exhibitors recognizing the importance of online presence and live streaming as a vital sales channel [9][10] - The integration of live streaming into traditional sales methods has proven effective, with many vendors reporting increased sales and customer engagement [9][10] - The competitive nature of the live streaming environment has encouraged exhibitors to optimize their product offerings and marketing techniques [8][9]