“一米宽”处掘“百米深”| 大家谈 如何破除“内卷式”竞争

Core Viewpoint - The chemical industry is facing intensified competition characterized by homogenization, structural capacity contradictions, and concentrated technological innovation. Companies need to recalibrate their strategic positioning towards differentiation, focusing on "specialized, refined, unique, and innovative" approaches to build a sustainable competitive advantage [1][3]. Group 1: Strategic Directions for Chemical Enterprises - Companies should deeply explore value "gaps" in the industrial chain, targeting high-tech, performance-demanding niche markets such as electronic chemicals, high-performance composite materials, high-end pharmaceutical intermediates, and specialty catalysts, which have high customer loyalty and low price sensitivity [2]. - A shift from being a single chemical supplier to providing comprehensive application solutions is essential. For instance, plastic additive companies should offer not just plasticizers but also technical services and formula support to enhance processing performance and meet specific environmental standards, thus increasing customer loyalty and diversifying revenue sources [2]. - Embracing both green and digital transformations is crucial. Sustainable development (ESG) and digitalization should be viewed as strategic investments rather than mere cost items, focusing on developing green processes, bio-based materials, and circular economy systems while leveraging AI, big data, and industrial internet for production optimization and smart supply chain management [2]. Group 2: Importance of Specialized Development - In the face of fierce competition, chemical companies must firmly adopt the "specialized, refined, unique, and innovative" development path to take the initiative in industry restructuring. This approach represents a strategic choice to break the cycle of homogenization and is a critical leap from quantitative expansion to qualitative breakthroughs [3].