This Sneaker Brand Keeps Raising Prices—and Consumers Don't Seem to Care

Core Insights - The Swiss company On has surpassed Nike in terms of growth and market presence, indicating a significant shift in the competitive landscape of the athletic footwear industry [1] - On is now focusing on overcoming tariff challenges, which could impact its pricing strategy and market expansion plans [1] Company Performance - On's revenue growth has been impressive, with a reported increase of 70% year-over-year, showcasing its strong market demand and brand appeal [1] - The company has successfully positioned itself as a premium brand, attracting a loyal customer base and increasing its market share [1] Industry Trends - The athletic footwear industry is experiencing heightened competition, with brands like On challenging established players such as Nike and Adidas [1] - Tariffs and trade policies are becoming critical factors for companies in the industry, influencing their operational strategies and pricing models [1]