保险电话销售为何退潮

Core Insights - The insurance telemarketing industry is experiencing a significant decline, with 9 life insurance companies shutting down 19 telemarketing centers this year, reflecting a broader trend of regulatory tightening and consumer distrust [1][2] - The closure of telemarketing centers is a response to persistent issues such as misleading sales practices, consumer complaints, and regulatory pressures, indicating a shift towards more compliant and quality-focused sales strategies [1][2][3] Group 1 - The reduction in telemarketing centers is attributed to a combination of consumer complaints regarding misleading sales practices and regulatory scrutiny, leading to increased compliance pressures on insurance companies [1][2] - The former leader in telemarketing, China American Life Insurance Company, closed its last telemarketing center in March 2023, highlighting the industry's transition away from this sales model [1] - Regulatory bodies have introduced new rules to enhance the professionalism and ethical standards of insurance sales personnel, necessitating a shift in the operational framework of telemarketing centers [2] Group 2 - Complaints against telemarketing practices include exaggeration of insurance benefits, creating urgency through false claims of product availability, and withholding critical contract information, which have contributed to consumer distrust [3] - The industry is moving from a broad marketing approach to a more precise and compliant service model, emphasizing quality over quantity in sales practices [3] - The future focus for insurance companies will likely shift towards providing better service and protection for policyholders rather than merely increasing sales volume [3]