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招商证券:维持小米集团-W(01810)“强烈推荐”评级 高端化、全球化持续推进
智通财经网·2025-11-25 03:19

Core Viewpoint - Xiaomi Group is recommended as a strong buy due to its position as one of the top three global smartphone manufacturers and the largest AIoT smart hardware platform, with a favorable outlook in the AI-driven industrial restructuring process [1] Smartphone Business - In Q3 2025, Xiaomi's global smartphone shipments increased by 0.5% year-on-year to 43.3 million units, maintaining a market share of 13.6% globally and 16.7% domestically, ranking second [2] - The company has adjusted its total shipment target for 2025 to 170 million units, while facing ongoing cost pressures from rising storage prices [2] Automotive Business - Xiaomi achieved its first quarterly operating profit in Q3 2025, with revenue from smart electric vehicles and AI-related businesses reaching 29 billion yuan, a year-on-year increase of 199% and a quarter-on-quarter increase of 36% [3] - The company delivered over 40,000 vehicles monthly in September and October, on track to meet its annual delivery target of 350,000 units [3] IoT and Internet Business - In Q3 2025, IoT business revenue reached 27.6 billion yuan, a year-on-year increase of 5.6%, with significant growth in overseas markets [4] - The internet business achieved record revenue of 9.38 billion yuan, a year-on-year increase of 10.8%, with a gross margin of 76.9% [4] - The number of global monthly active users reached 740 million, reflecting an 8.2% year-on-year growth [4]