中国高端家电产业发展将聚焦技术驱动、健康升级等六大方向

Core Insights - The high-end home appliance industry in China is focusing on six major directions driven by technology and health upgrades, as discussed at the "2025 China High-End Home Appliance Value Growth Summit" [1][2] - The market is expected to stabilize around 900 billion yuan, with high-end appliances being the only segment to achieve simultaneous growth in sales and prices, emphasizing "high value" over "high price" [2][3] - Key trends identified for the future of the home appliance industry include convenience, performance efficiency, health-oriented innovation, AI empowerment, experience optimization, and aesthetic integration of home appliances and furniture [2][3] Industry Trends - The high-end home appliance market is characterized by an increase in the proportion of high-end products, restructuring of channel ecosystems, competition among three major brand factions, and multi-category upgrades [1] - Companies are encouraged to focus on user needs, technological innovation, and value creation to overcome challenges and transition from "Made in China" to "Chinese brands" [4] - The demand for personalized customization is strong, particularly in the home renovation sector, with a significant portion of demand coming from large housing units [3] Company Strategies - Boss Electric is concentrating on the core cooking segment, avoiding blind expansion and low-price competition, while leveraging AI to enhance products and retail strategies [2] - Stone Technology has achieved significant technological breakthroughs, including the launch of the world's first robot vacuum with mechanical arm collaboration capabilities, addressing real user needs [3] - Companies are advised to adopt compliance-based strategies and differentiate their products for overseas markets, while also embracing instant retail as a new engine for home appliance channels [4]