八年进博，挖酒中国以“全勤生”之姿续写全球美酒新篇章

Core Insights - The eighth China International Import Expo concluded successfully, with Wajiu China showcasing its achievements and marking a significant milestone in its participation over the years [1] Group 1: Company Development - Over eight years, Wajiu China has transformed from a "trader" to an "ecosystem builder," focusing on creating long-term value through collaboration with partners [2] - The company aims to evolve from "information-based" to "intelligent digital" strategies, positioning itself as an enabler within the industry [2] Group 2: Strategic Partnerships - During the expo, Wajiu China signed strategic cooperation agreements with four renowned international wineries, enhancing its global supply chain network across key European regions [3] - The partners include Zonin from Italy, Tutiac from France, Piqueras from Spain, and Schmitt Söhne from Germany, each with a rich heritage and significant market presence [3] Group 3: Industry Engagement - Senior executives from Wajiu participated in high-level discussions at the expo, focusing on the outcomes of the China-Australia Free Trade Agreement and new opportunities in the beverage trade [4] Group 4: Product Highlights - Notable brands and products showcased at the expo included the top-selling brandy from the Dusse family, the benchmark Italian Prosecco from Zonin, and innovative low-alcohol wines [5] - The event featured a variety of products appealing to diverse consumer preferences, including health-conscious options and culturally significant beverages [5] Group 5: Consumer Interaction - Wajiu's exhibition space became a hub for interactive experiences, engaging consumers through activities like badge collection and cocktail tasting, promoting a "micro-drunk social" trend [6] - The company plans to leverage the expo platform to convert more showcased products into everyday items for Chinese consumers, continuing its mission of making fine wines accessible [6]