Xinhua Silk Road: Der Bezirk Minhang in Shanghais Osten setzt sich für die Entwicklung einer charakteristischen Kaffeeindustrie ein

Core Insights - The Minhang District in Shanghai is developing a coffee center and cultural streets that highlight both Minhang and Shanghai styles through the establishment of numerous cafes and the integration of coffee culture into daily life in a space-themed environment centered around "Aerospace Minhang" [1] Group 1: Coffee Market Initiatives - The "Minhang Fine Coffee Market" was launched at the Shanghai International Coffee Culture Festival 2025, serving as the first site for the "First Cup of Coffee Upon Arriving in Shanghai" project, where visitors could enjoy hand-brewed coffee in an interactive "airplane cabin" zone [2] - The district continued its "Fine Coffee Partner Program," issuing personalized boarding passes to city planners, volunteers, and community administrations, inviting them for a complimentary coffee at the "Minhang Fine Coffee Market" [3] Group 2: Coffee Culture and Consumption - Various coffee shops from Minhang, such as "Forest Coffee," "Old Town Coffee," and "Garden Coffee," showcased new opportunities for coffee consumption and culture through the "Coffee +" model, which combines coffee with other elements like beer, community service, and cultural heritage [4] - The Minhang Fine Coffee Market established a livestream studio and presented award-winning coffee beans, enhancing industry exchange and promoting the coffee sector's growth [5] Group 3: Community Engagement and Events - The district collaborated with the Hongqiao International Central Business District to host a series of events from May to July, including cultural and tourism promotions, a youth love festival, a coffee vocational competition, and a photography contest, providing diverse immersive "Minhang Fine Coffee" experiences [6]