Shang Hai Zheng Quan Bao·2025-11-25 06:20Core Insights - The launch of the Aion UT super, a collaborative effort by JD.com, GAC Group, and CATL, aims to reshape the consumer experience in the new energy vehicle market [1][2] - The vehicle features a range of over 500 kilometers and a battery rental price starting at 49,900 yuan, with the full vehicle price starting at 89,900 yuan [1] - The collaboration focuses on integrating consumer insights, vehicle development, and production to enhance the overall purchasing experience [2] Group 1 - The Aion UT super has received satisfactory order volumes since its launch on November 9, indicating strong market interest [1] - The vehicle is equipped with advanced features such as the "chocolate battery" technology from CATL, which addresses consumer concerns about range anxiety [1][2] - GAC Group is shifting its product development approach from an engineering mindset to a user-centric perspective to better meet consumer demands [2] Group 2 - JD.com utilized insights from over 700 million users and conducted extensive surveys to understand consumer preferences regarding price, space, safety, and range [2] - GAC Group's collaboration with JD.com is a strategic move to penetrate the new energy vehicle market beyond first-tier cities, targeting lower-tier cities [2] - The partnership aims to streamline the entire new energy vehicle supply chain, from user insights to after-sales service, making the car buying process as simple as purchasing an appliance [1][2]