NJEC(SH:600699) Quan Jing Wang·2025-11-25 06:53Core Viewpoint - Western Securities has initiated coverage on Junsheng Electronics, highlighting its position as a leading global provider of smart automotive technology solutions and its recent listing on the Hong Kong Stock Exchange, establishing an "A+H" dual capital platform [1] Group 1: Company Overview - Junsheng Electronics has announced its strategic upgrade to "Automotive + Robotics Tier 1," expanding into the humanoid robotics sector to create a dual-driven growth model [1] - The company serves over 100 global automotive brands, including the top ten manufacturers in China and worldwide, with 74.7% of its revenue projected to come from overseas sales in 2024 [2] - Junsheng Electronics maintains a strong position in automotive safety and electronics, ranking second globally in automotive safety and fourth in intelligent cockpit domain control [2] Group 2: Order and Revenue Growth - The company has secured a record high in new project orders, with a total lifecycle amount of approximately 83.9 billion yuan, and over 60% of these orders are related to new energy vehicles [2] - In the first half of 2025, the company continues to see strong growth in orders, with new project orders amounting to about 31.2 billion yuan, of which over 20.6 billion yuan is related to new energy vehicles, accounting for more than 66% [2] Group 3: Global Operations - Junsheng Electronics has established an efficient global operation system, achieving synchronized R&D, supply chain collaboration, and production sales network with global automakers [3] Group 4: Innovation in Automotive Electronics - The company is positioned in key areas of automotive electronics, including intelligent cockpit domain control, smart connectivity, and intelligent driving, enhancing its competitive edge through a comprehensive product offering [4] - Junsheng Electronics has launched innovative products in the intelligent cockpit sector, including the immersive smart cockpit JoySpace+, which integrates various advanced technologies for an enhanced user experience [5] Group 5: Safety Solutions - The company is innovating in automotive safety products, integrating electronic technology with safety solutions to meet higher demands for both active and passive safety products [6] - New safety products include a zero-gravity seat safety solution and a new generation of optical-enhanced seat belts, aimed at improving safety and comfort [6] Group 6: Robotics Sector Development - Junsheng Electronics is expanding into the robotics sector, leveraging its core automotive component expertise to provide integrated hardware and software solutions for key robotic components [7] - The company has formed strategic partnerships with domestic and international robotics and AI companies to accelerate its smart technology initiatives [8]