Zheng Quan Ri Bao·2025-11-25 07:42Group 1 - The core point of the article is the strategic partnership between Zhejiang Hars Vacuum Vessel Co., Ltd. and Tencent Advertising, aimed at enhancing brand engagement with younger consumers through emotional resonance and digital integration [2][3] - Hars plans to upgrade its product positioning from "function-leading" to "emotion-leading" by leveraging Tencent's digital resources, including WeChat ecosystem and social advertising, to reach Generation Z consumers effectively [2] - The collaboration will focus on three main areas: business growth, membership services, and content co-creation, establishing a comprehensive cooperation framework [2] Group 2 - In the social platform domain, Hars will create a closed-loop system of "content seeding - social interaction - instant conversion" to build a proprietary private traffic pool [3] - The partnership will utilize Tencent's rich IP resources from games, anime, and films for deep co-branding collaborations, aiming to merge IP imagery with brand essence for products that resonate emotionally and culturally [3] - The collaboration is expected to enhance Hars' brand visibility among young consumers and drive online channel growth, ultimately transitioning the company towards a high-value model of "brand + content + digitalization" [3]