极光月狐|红星美凯龙2025年前三季度,新业务有望成为利润下滑的缓冲器
Xin Lang Cai Jing·2025-11-25 07:52

Core Viewpoint - Since the transformation initiated in 2024, the company has been building a new home furnishing ecosystem to reverse the declining revenue trend, with financial data for the first three quarters of 2025 showing stable gross margins but declining revenue and net profit margins, indicating ongoing growth pressures from non-operational factors [1] Overall Performance - In the first three quarters of 2025, the company's cumulative revenue was 4.969 billion RMB, a year-on-year decline of 18.6%, with quarterly revenue showing a gradual slowdown in the rate of decline [2] - The gross margin for the first three quarters reached 61.9%, an increase of 2.5 percentage points year-on-year, while the net profit margin was -63.3%, a decrease of 32.4 percentage points year-on-year, primarily due to significant losses from fair value changes in investment properties amounting to approximately 3.33 billion RMB [2] - The fair value loss in the third quarter alone was 1.231 billion RMB, with the first half of the year accounting for 2.042 billion RMB, indicating a strong impact from fluctuations in the real estate market [2] Impairment Losses - Total impairment losses amounted to approximately 170 million RMB, including credit impairment losses of 100 million RMB and asset impairment losses of 74 million RMB [3] Cash Flow and Debt Structure - The company's operating cash flow turned positive in the first three quarters of 2025, with a year-on-year increase of 221.1%, indicating an improvement in operational conditions [7] - As of September 30, the company's cash reserves reached 3.74 billion RMB, with a year-on-year increase in the debt-to-asset ratio by 2 percentage points, while short-term borrowings and current liabilities decreased by 3.277 billion RMB compared to the end of the previous year [7] Operational Highlights - Excluding non-operational factors, the operating profit from core business activities such as mall leasing and operations was approximately 200 million RMB, doubling from about 100 million RMB in the same period last year, indicating a significant improvement in core business profitability [10] - The revenue structure of the core business has been optimized, with the revenue contribution from self-owned malls increasing by 6 percentage points year-on-year, while other malls and business revenues declined [12] - The company has established a certain scale in new business areas such as electrical appliances and automotive sectors, laying a foundation for post-transformation operations [13] - Cost control measures have shown significant results, with sales expenses down by 18%, management expenses down by 19.9%, and financial expenses down by 10.3% in the first three quarters of 2025 [13] Business Expansion - The electrical appliance business area has exceeded 10%, and the company has partnered with over 30 automotive companies and platforms, with the automotive business area covering more than 260,000 square meters across 44 cities [16] - The M+ Design Center has been established with a total area of 731,000 square meters, attracting over 1,000 design studios and nearly 5,000 designers, positioning high-end design as a business hub [16] - The company aims to incubate new automotive business tracks within three years, targeting a total operating area of over 1 million square meters for the automotive sector [16]