Zhong Guo Zhi Liang Xin Wen Wang·2025-11-25 08:05Core Insights - The domestic passenger car market experienced a retail sales volume of 2.248 million units in October 2025, reflecting a year-on-year decline of 0.5% but a month-on-month increase of 0.2% [1] - The market is undergoing a transformation, with strong performances from domestic brands and the new energy sector contrasting sharply with the pressures faced by joint venture brands [1][3] Market Performance - The SUV segment was the only category to achieve positive growth, with sales reaching 1.142 million units, up 0.4% year-on-year and 1.0% month-on-month [3] - New energy vehicle sales in October totaled 1.281 million units, showing a year-on-year increase of 7.2% despite a slight month-on-month decline of 1.4% [3] - The market share of domestic brands reached 68.7%, a year-on-year increase of 3 percentage points, with retail sales of 1.55 million units, up 4% year-on-year and 3% month-on-month [3][4] Brand Performance - Joint venture brands faced significant challenges, with retail sales of mainstream joint venture brands at 510,000 units, a year-on-year decline of 10% [4] - The luxury car market saw retail sales drop to 190,000 units, down 10% year-on-year and 23% month-on-month, with market share falling to 8.4% [4] - BYD led the sales ranking with 295,871 units sold, despite a year-on-year decline of 31.4%, marking the largest drop among the top ten manufacturers [5][4] Sales Rankings - Geely ranked second with 265,565 units sold, achieving a remarkable year-on-year increase of 36.8%, driven by the Geely Galaxy series [5][6] - Volkswagen ranked third with 136,002 units sold, but experienced a year-on-year decline of 3.9% [7] - Changan and Chery followed closely, with sales of 132,229 and 130,128 units respectively, both showing positive growth [7][6] New Energy Vehicle Market - BYD maintained its lead in the new energy vehicle market with a market share of 23.1%, despite a year-on-year decline of 31.4% [15] - Geely's new energy vehicle sales reached 164,256 units, with a year-on-year increase of 54.7%, narrowing the gap with BYD [15][17] - The new energy vehicle penetration rate surpassed 57%, indicating a deepening market acceptance [14][21] Future Outlook - The market is expected to see a release of consumer demand as tax incentives end, coupled with increased promotional efforts from manufacturers [21] - The ongoing trends of electrification and smart technology are anticipated to reshape the Chinese automotive market, with domestic and new energy brands likely to lead the next phase of industry transformation [21]