国泰海通:维持BOSS直聘-W(02076)“增持”评级 需求回暖带动业绩加速增长
智通财经网·2025-11-25 08:10

Core Viewpoint - The report from Guotai Junan maintains a target price of HKD 109.66 for BOSS Zhipin-W (02076) and keeps a "Buy" rating, highlighting that both revenue and performance exceeded expectations, driven by a clear recovery in demand, while achieving growth targets despite restrained marketing spending [1] Group 1: Performance Overview - For Q3 2025, the company reported operating revenue of CNY 2.163 billion, a year-on-year increase of 13.17%; GAAP net profit attributable to shareholders was CNY 806 million, up 72.22%; adjusted net profit reached CNY 991 million, reflecting a 34.23% increase [1] Group 2: Demand Recovery - The acceleration in revenue and performance growth is primarily attributed to a notable recovery in demand. Key indicators include: 1. A 25% year-on-year increase in the number of new job postings in Q3 2. For the period of July to September 2025, the average daily active users on the employer side increased more than on the job seeker side, marking the first occurrence in three years 3. As of September 30, 2025, the number of paying enterprise clients grew by 13.3% year-on-year, reaching 6.8 million, with an increase in the payment rate for paying users both year-on-year and quarter-on-quarter [2] Group 3: User Growth with Controlled Marketing - The company achieved user growth while maintaining restrained marketing expenditures, with R&D expense ratio decreasing by 5.42 percentage points and sales expense ratio down by 9.13 percentage points year-on-year. The cumulative new users from January to October exceeded 40 million, indicating strong brand recognition and high user stickiness on the platform. The financial report reflects that the recovery in demand has driven profit growth, with future contributions expected from AI in matching efficiency and new product dimensions [3]