Jiang Nan Shi Bao·2025-11-25 08:23Core Insights - The Industrial and Commercial Bank of China (ICBC) Nantong Xinqiao Branch has effectively implemented a customer-centric service model, responding to the needs of a construction company with many new employees lacking bank accounts [1][2] - The branch organized a dedicated service team to facilitate the opening of bank accounts and promote various financial products, enhancing customer satisfaction and engagement [1][2] Group 1 - The branch identified a significant need for banking services among new employees of a construction company who did not have ICBC bank cards [1] - A mobile service team was deployed to assist employees in opening accounts, utilizing portable card issuance technology despite challenges such as limited space and poor network signal [1] - The service included personalized guidance and marketing of additional financial products, such as pension accounts and credit cards, to meet diverse customer needs [1] Group 2 - The initiative resulted in the successful opening of 12 new specialty cards, 6 pension accounts, 11 mobile banking accounts, and 11 credit cards, along with 13 tripartite custody accounts [2] - The service approach exemplifies ICBC's commitment to inclusive finance and improving the quality of financial services for customers [2] - The branch plans to continue innovating service models to enhance efficiency and customer experience [2]