SIGEP STERNWARTE WEIHNACHTEN 2025, PANETTONE JENSEITS DER TRADITION: VON SUPERFOOD BIS LILA

Core Insights - The dessert market in Europe has seen a growth of 6% over the past year, with 3.2 billion desserts consumed outside the home in the five major European countries, indicating that desserts remain a significant indulgence even during times of cautious spending [2][3]. Market Trends - The popularity of panettone is increasing, particularly varieties with pistachios, as families are purchasing in advance and online orders are rising, altering the seasonality of the industry [3]. - There is a notable rise in the consumption of sourdough products, with a 28% increase in October 2025 compared to 2024, and exceptional growth in international markets: +28% in Paris, +40% in New York, and +80% in Hong Kong [3]. Product Innovations - New dessert offerings for Christmas 2025 include a 'superfood' panettone made with whole grain flour, seeds, thyme honey, and turmeric, developed through extensive maturation tests [3]. - A unique violet panettone rich in anthocyanins and enhanced with pistachio and wild strawberry cream has been created for the holiday season [3]. Consumer Preferences - Consumers are showing a preference for traditional flavors reinterpreted with modern techniques, desiring pronounced flavors, light textures, and elegant presentations in desserts [4]. - The panettone is described as a richer and more appealing dessert that offers a multisensory experience, with customers enjoying the option to personalize their servings with fillings like pistachio or salted caramel cream [5].