Xin Lang Ke Ji·2025-11-25 09:17Core Insights - Zhihu reported a revenue of 659 million yuan for Q3 2025, with paid reading contributing 386 million yuan (58.5%), marketing services 189 million yuan (28.7%), and other businesses 83.9 million yuan (12.8%) [1][2] - The company has achieved Non-GAAP profitability for three consecutive quarters since Q4 2024, with a 16.3% year-on-year reduction in operating losses for Q3 2025 [1] - As of the end of Q3, Zhihu's cash and cash equivalents, along with short-term investments, totaled 4.58 billion yuan [1] Operational Performance - User engagement metrics such as monthly active users, daily active user duration, and core user retention have shown steady improvement [1] - The average number of subscription members reached 14.3 million in Q3, reflecting an 8.1% quarter-on-quarter growth [1] Strategic Direction - The founder and CEO, Zhou Yuan, emphasized the company's steady progress towards achieving break-even for the year, highlighting the balance between commercialization and community health [2] - The synergy of high-quality content, expert networks, and AI capabilities is driving Zhihu's transformation into an AI-native community, enhancing user experience [2]