Huan Qiu Wang·2025-11-25 09:42Core Viewpoint - Zhihu reported a revenue of 659 million yuan for Q3 2025, with a 16.3% year-on-year reduction in non-GAAP operating losses, indicating improved operational efficiency and cost structure optimization, moving steadily towards profitability by the end of 2025 [1][5][6]. Revenue Structure - The revenue structure was optimized, with paid reading contributing 386 million yuan, accounting for 58.5% of total revenue; marketing services generated 189 million yuan, making up 28.7%; and other businesses, including vocational education and consumer goods, contributed 83.9 million yuan, or 12.8% [5][6]. Operational Performance - Zhihu achieved non-GAAP profitability for three consecutive quarters since Q4 2024, with a focus on adjustments and investments to enhance operational health and efficiency [5][6]. - As of the end of Q3, Zhihu's cash and cash equivalents, along with short-term investments, totaled 4.58 billion yuan [5]. User Engagement - Key user metrics, including monthly active users, daily active user engagement time, and core user retention, showed steady improvement, with the average number of subscription members reaching 14.3 million, an 8.1% quarter-on-quarter increase [5][6]. Future Growth Strategy - The company is investing in innovative business models and exploring growth directions, particularly in AI, to enhance community ecology and commercial revenue [6][7]. - The CEO emphasized the balance between commercialization and community health, with a focus on high-quality content and expert networks to strengthen Zhihu's unique advantages in the AI era [6][7].