Core Insights - The popularity of the "milk skin candied hawthorn" snack has significantly declined after a brief surge, with many vendors reporting reduced foot traffic and sales [1][6][12] Group 1: Market Trends - The initial online buzz around "milk skin candied hawthorn" was immense, with over 1.15 million posts related to it on social media platforms like Xiaohongshu [4] - Long queues were common at popular vendors, with some customers waiting hours to purchase the snack, leading to a rise in "queueing" and "buying on behalf" services [4][6] - Major brands such as Hema and Xueji Fried Goods have recently entered the market, but current demand has not met initial expectations, with ample stock available at stores [4][6] Group 2: Vendor Experiences - Many vendors have expressed frustration over the rapid decline in sales, with some stating that they entered the market too late to capitalize on the initial hype [6][12] - The production of the snack involves complex techniques, and some vendors have struggled to master these skills before the market cooled down [6][12] - A shift to pre-order and ready stock models has occurred, with vendors noting that the previous need for customers to queue has diminished significantly [12] Group 3: Consumer Sentiment - Consumers have reported that the high price point of around 20 yuan for the snack is perceived as lacking value, contributing to the decline in interest [4] - Some consumers have indicated that they are no longer willing to make special trips to purchase the snack, reflecting a broader trend of waning enthusiasm [4][12]
奶皮子糖葫芦卖不动了?多位商家称客流量下降,“不用排队,直接来买,都有现货”
Yang Zi Wan Bao Wang·2025-11-25 10:46