Zheng Quan Ri Bao Wang·2025-11-25 11:02Core Viewpoint - Vitasoy International Group Limited reported a revenue decline of 6% to HKD 3.227 billion for the first half of the fiscal year 2025/2026, primarily due to weak market conditions in mainland China, while net profit attributable to shareholders increased by 1% to HKD 172 million [1][2] Group 1: Financial Performance - The gross profit margin and operating profit margin for the group were 51.1% and 7.6%, respectively [1] - The mainland business maintained an operating profit margin of 11% during the mid-term financial period despite a decline in sales [2] - The company plans to distribute an interim dividend of HKD 0.04 per share on December 23 [1] Group 2: Market Strategy - The management emphasized the importance of enhancing commercial execution and product innovation to adapt to the rapidly changing external macro and competitive environment [1][3] - Vitasoy launched new products such as Vitasoy Duck Shit Lemon Tea, which contributed to an increase in market share in the ready-to-drink tea category [1][2] - The company is focusing on expanding its presence in the breakfast scene through a marketing campaign that integrates various media platforms to resonate emotionally with consumers [2] Group 3: Operational Adjustments - The company is implementing a multi-faceted strategy to address the revenue decline, including improving operational execution, launching innovative products, and adopting competitive pricing strategies [3] - Vitasoy is actively enhancing its sales team resources to ensure accelerated growth in core regions, particularly in southern China and Southeast Asia [3] - The company has been pursuing cost optimization measures, such as optimizing effective outlets and reducing unnecessary promotional expenditures [3]