阿里巴巴第二季度资本开支315亿元，销售和市场费用翻倍

Core Insights - Alibaba Group reported a significant increase in sales and marketing expenses, which doubled year-on-year to 66.496 billion RMB, accounting for 26.8% of revenue, compared to 32.471 billion RMB (13.7% of revenue) in the same quarter of 2024 [1] - The company attributed this increase primarily to its focus on enhancing user experience in the Chinese e-commerce sector [1] - Capital expenditures for the quarter reached 31.5 billion RMB, with approximately 120 billion RMB spent on AI and cloud infrastructure over the past four quarters [1]