DraftKings Launches Spanish-Language Experience for its Online Sportsbook and Casino

Core Insights - DraftKings has launched a Spanish-language experience within its Sportsbook & Casino app, reflecting the company's commitment to customer-centric services and expanding its market reach [1][2]. Group 1: Product Development - The new Spanish-language functionality aims to enhance the user experience for Spanish-speaking players, who represent a growing segment of DraftKings' customer base [2]. - This feature will be rolled out initially to select existing customers in the U.S. and Ontario, with plans for broader availability in the coming weeks [2][3]. - The Spanish-language experience will encompass the entire customer journey, including account onboarding, navigation, betting content, gameplay, promotions, customer support, and responsible gaming resources [3]. Group 2: Company Overview - DraftKings Inc. is a digital sports entertainment and gaming company founded in 2012, headquartered in Boston, offering products in daily fantasy, regulated gaming, and digital media [4]. - The company operates sports betting in 28 states, Washington, D.C., Ontario, Canada, and Puerto Rico, and provides iGaming services in five states and Ontario [4]. - DraftKings is an official partner of major sports leagues, including the NFL, NHL, PGA TOUR, WNBA, UFC, NBA, and MLB, and also owns the leading digital lottery courier app, Jackpocket [4].