潮汕牛肉火锅何以持续沸腾？八合里创始人林海平解锁出圈密码|潮汕牛肉火锅文化节

Core Viewpoint - The article discusses the rise of Chaozhou beef hotpot, particularly focusing on the brand "Baha Li" and its founder Lin Haiping, who aims to make Chaozhou beef hotpot the most popular hotpot globally, leveraging cultural events and media to expand its reach [4][55][59]. Group 1: Brand Development - "Baha Li" has grown from a small 23-square-meter shop in Shantou to over 200 locations nationwide, showcasing the rapid expansion of the Chaozhou beef hotpot industry [9][19]. - Lin Haiping emphasizes the importance of a full supply chain, from self-owned farms to restaurants, which differentiates "Baha Li" from other brands [24][25]. - The brand has established seven slaughterhouses in cities like Shenzhen and Guangzhou, ensuring quality control and freshness through a comprehensive supply chain [30][31]. Group 2: Cultural and Market Strategy - The first Guangdong Chaozhou Beef Hotpot Culture Festival aims to promote the cuisine nationally and globally, utilizing media to enhance brand visibility [73][80]. - Lin Haiping believes that the combination of platform economy and cultural events has significantly contributed to the brand's popularity and market penetration [22][70]. - The article highlights the role of media in building a quality traceability system, which benefits both consumers and brands like "Baha Li" [76][78]. Group 3: Standardization and Quality Control - Lin Haiping has introduced several groundbreaking measures, including weight-based pricing and standardized cutting techniques, to ensure quality and consistency in the beef served [40][41]. - The brand's commitment to maintaining traditional techniques while implementing modern standards has set a replicable model for the industry [42][44]. - The focus on freshness and authenticity is underscored by the slogan "freshness is just the threshold, standards are the soul" [51][68]. Group 4: Industry Insights and Future Outlook - The Chaozhou beef hotpot industry has over 40,000 restaurants nationwide, employing more than 1 million people, indicating significant market potential [62]. - Lin Haiping recognizes the need for the industry to establish comprehensive standards across the supply chain to ensure sustainable growth [53]. - The article concludes with Lin Haiping's vision of making Chaozhou beef hotpot a global favorite, aligning with trends towards healthier eating [60][61].