暖城品牌传播力指数发布暨风险感知预警机制分享会成功举办

Core Insights - The event titled "Intelligent Risk Perception to Build Urban Brands" was held in Ordos, focusing on urban brand communication and risk perception warning mechanisms [1][3] - The "Warm City Brand Communication Power Index Report (2025)" was released, highlighting the comprehensive performance of urban brand communication through various indicators [3][7] - Ordos is positioned as a significant energy and strategic resource base, emphasizing green transformation and cultural empowerment in its brand strategy [3][5] Urban Brand Communication - The index includes primary indicators such as brand influence, radiation, attraction, and reputation, with over 30 sub-indicators to measure the effectiveness of the "Warm City" brand [3][7] - Ordos has seen a steady increase in brand influence, becoming a notable representation of regional development [3][5] Risk Perception and Governance - Ordos has established a risk perception warning mechanism inspired by traditional Chinese medicine's "preventive treatment" concept, focusing on early detection and resolution of potential issues [4][5] - The mechanism integrates various channels and utilizes big data to capture risk information, categorizing 11 types of risks for professional analysis and response [4][5] Expert Insights and Theoretical Perspectives - Experts discussed the relationship between public opinion management and government image, emphasizing the need for transparent communication and equitable content distribution [6][8] - The risk perception mechanism in Ordos is described as a closed-loop system that effectively addresses risks before they escalate, representing a significant advancement in urban governance [6][8]