植物医生获“新消费场景开拓者奖”，“服务产品化”成全域融合标杆范例

Core Insights - The forum "2025 New Consumption Summit" highlighted the importance of high-quality and sustainable consumption in China's market, with Beijing Plant Doctor Biotech Co., Ltd. winning the "New Consumption Scene Pioneer Award" for its innovative approach [1] Company Summary - Beijing Plant Doctor has redefined beauty consumption by integrating services into products, addressing the industry's price war and consumer trust issues [1][2] - The company launched a service package priced at 29.9 yuan, combining various beauty services into a single offering, achieving over 500,000 sales across platforms [1][2] - The service model creates a seamless online-to-offline experience, allowing consumers to purchase packages online and redeem them at physical stores [1][2] Industry Summary - The beauty industry is facing challenges due to homogenization and price competition, but Plant Doctor's approach offers a new path forward [1][3] - The company's success demonstrates that offline stores can be a competitive advantage rather than a cost burden, emphasizing the importance of service and experience in driving growth [3] - As more brands explore the integration of products and services, the beauty industry is expected to transition from price competition to value creation, fostering healthier and more sustainable growth [3]