智通财经网·2025-11-25 13:49Core Viewpoint - Zhihu reported a revenue of 659 million yuan for Q3 2025, with a 16.3% year-on-year reduction in non-GAAP operating losses, indicating improved operational efficiency and quality [1][2] Financial Performance - Q3 revenue breakdown: paid reading generated 386 million yuan, marketing services contributed 189 million yuan, and other businesses, including vocational education and consumer goods, added 83.9 million yuan [1] - As of the end of Q3, Zhihu's cash and cash equivalents, along with short-term investments, totaled 4.58 billion yuan, reflecting a strong cash reserve [1] Future Outlook - The management expressed confidence in achieving profitability for the full year of 2025, emphasizing a return to a healthier operational state [2] - Zhihu plans to drive community ecosystem development through the synergy of high-quality content, expert networks, and AI capabilities [2] - The usage penetration of Zhihu's AI application, Zhihu Zhida, has exceeded 15%, nearly quadrupling compared to the same period last year [2] AI Integration - The company aims to integrate AI capabilities into various scenarios, enhancing user experience in search, creation, consumption, and circulation [2] - The founder believes that as AI becomes more powerful, the demand for social capital and high-quality human content will increase, positioning Zhihu as a connection layer in the AI era [3]